Talkative Tuesday: Working with Calligraphy Designer Ashley Bush

Happy Talkative Tuesday everyone + for those who have snow – HAPPY SNOW DAY!

I am so excited to share my new LOGO with you all today! It’s been out for a few weeks now, but I wanted to actually take the time and show you guys the process that went behind the making of the new logo.

For a little while now I had been admiring so many fresh and clean looks of calligraphy and hand lettering posts on Instagram. I kept telling myself – “Heather you DON’T need a new logo right now because you HAVE one” and I DID have one and a AMAZING one that was designed by a close friend of mine. There was nothing wrong with it and still isn’t, but my business ‘look’ started to grow away from the old logo. And at the time a few years ago, I would say my business was a bit different. As my life/business moved on and I started to branch into feeling a solid pull in the direction I wanted to go with this new look. I was growing into MY┬ástyle and this gorgeous look of a hand-lettered and crafted logo would fit for my business.

Well, the thing was that I didn’t know ANYONE who did this crazy-amazing work! So, naturally I looked for people who knew the craft on Instagram (yes Instagram). I searched hash-tags galore! Finally, I stumbled upon Ashley Bush. I started following her and loved every single post I saw on her feed. She’s a lady of Christ, a momma, a wife, and to me she seemed like a friend of mine already and I had not even spoken a word to her in my life!

So, I contacted her through her website asking typical questions about having a logo designed and what the process is. She almost immediately messaged me back. I was EXCITED because everything she said FIT with what I wanted to do. Not to mention – having her design my logo was the easiest and one of the fastest processes EVER! She literally had it finished within a weeks time.

She was VERY professional and knew how to communicate to a crazy person who can never make up her mind (me). She sent me different looks with different meanings and even examples of what it would look on my website.

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This was NOT a process I wanted to rush and she didn’t rush me one bit. I knew the price I was paying was for her to do X amount of work in X amount of time and that was FINE! If we were to go over that – I would have kept paying. She is worth every. penny. But we didn’t go over that. Again, in less than a weeks time she was able to captivate everything I was looking for in this design.

Sure, it would have been easier to go buy or download a fancy font and make my own logo. I do graphic design myself, but it wouldn’t be the same and I am NO master calligrapher by any means. I think the last time I held a nib was in the 9th grade. I wanted my name “Heather Chipps” to have FEELING and EMOTION. To say just that “Heather Chipps Photography” and be a part of my brand.

If you’re looking for a Calligraphy Designer and Hand Lettering please consider working with Ashley.

She NAILED it.

Below is something I put together to give you a small glance at some of the thought process and choices I made for the new look/logo.  The colors I choose were because they keep reappearing in so many places in my life. TEAL IS MY LOVE! And I never liked gold until my husband but a gorgeous gold and silver engagement ring on my finger. And peach just makes me happy. So these colors are my heart and soul. There is a reason for every little detail.

So when you’re looking at trying to figure you brand out – look for things the matter to you in life – that are a part of you. It becomes your identity and being authentic is the best thing you can do when running a business.


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